Business

Two Choices

Ben Roberts

Benjamin Franklin said there are always two certainties in life, death and taxes. 

With disruption hitting all businesses in our technology enabled lives we are also presented with two choices. 

The choice between the certainty of decline or the uncertainty of change. If we don't change we are choosing to stay still and move backwards or if we do change, not knowing if it will be successful. 

Backing your instinct and taking a risk is the way forward, for there is nothing to lose but remaining stagnant and the certainty of decline. The uncertainty of change can be exciting and enthralling. Instead of being scared, reframe it as opportunity. 

We have always changed throughout our lives and the need to do so now is more pertinent than ever.