Magic hour.
It's how people, often tag their picture of a sunset.
As Instagram rapidly grows, adding over 100 million new users in the last four months and over 95 million daily postings, the ubiquitous pic of the sunset is a popular choice.
Maybe it's the beauty, maybe it's to create envy, maybe it's because it really is a magic hour as the day gradually turns into the anticipation of the night ahead.
The sunset doesn't have to be the only magic hour of lives though.
Meals and moments with our families and friends, successful achievements at work, good times professionally or personally.
Aim to try and have at least one magic hour a day.
A sunset doesn't have to be unique to being magic hour.