For years the word hustle has held negative connotations, maybe referring to illicit activities or engaging in illegal acts.
Now we all need to hustle.
The digital world has opened us up to a world where everyone has a chance to succeed and to break down barriers.
The competitive landscape has dramatically changed and the fight to success means the need to hustle becomes a positive attribute.
We need to hustle because we need to move fast, we need to grow and we need to succeed.
If we just stand still, we are going backwards.
Having an awareness of what's going on around us, spotting and seeking the new opportunities, and then moving fast to convert them.
It's all about the hustle, it's fast, fun and rewarding.