I read this article yesterday, and apparently these four qualities are what brands have to have or be able to do with their content to attract more sales and views.
However for me it struck a chord because that sounded like 4 great ways to live your life.
Funny
Make sure there's always plenty of laughter and happiness shared between friends and families
Useful
Get rid of the clutter and find things that are useful to you and help you on your journey to finding purpose and success.
Beautiful
Soak in great art, great places and remember that beauty does come from within. Travelling and exploring always helps to unearth beauty.
Inspiring
Always have something to make you motivated to want to do more,feel more and achieve personally and professionally.
I think following these four truths, good things will always happen. It's almost as if you have an important decision and it does fill that criteria to help you decide.
Have any other words or examples you could share?