Competition and Rivalry. Where business and sport have great synergy. Everyone wants to outsmart the competition and you need the best talent and strategy to do so.
This year Cardiff hosts a Champions League Final of two of the best supported teams in the world. Real Madrid and Juventus. Fans will be watching with passion in their droves globally.
Ironically Real Madrid have won the most finals with ten and Juventus have lost the most with six.
Like business they have their own unique style, Real Madrid are all about attack with one of the best attacking players in the world in Cristiano Ronaldo. Juventus' strengths lie in defence with a defensive wall stronger than the one Trump wants to build across the Mexican border.
It will be tense just like the battle for digital supremacy is today.
What do you think are the most intensive business rivalries and who do you think will be the victors in Cardiff?